Program Overview

February 28, 2025 (Day 1) March 1, 2025 (Day 2) Program Brief Overview
2025 Management Theory and Practice Conference
Emerging Trends in the Utilization of Artificial Intelligence and Big Data
Program Overview
Mandarin Hotel, Bangkok, Thailand

【Day 1】February 28, 2025 (Friday)
Time Agenda
08:30-08:50 Registration Reception
08:50-09:00 Opening Ceremony Budsaba Room (4)
09:00-09:40 Keynote Speech I (online)
Big Data to AI

Prof. Ben-Chang Shia/Fu Jen Catholic University
09:50-11:30 Practical Forum:
Investment and Business Operations for Taiwanese Enterprises in Thailand
Moderators:

Prof. Ho-Min Chen/National Taiwan University/National Taipei University of Business
Prof. Pim Soonsawad/Chulalongkorn University
Introducer:
President Stephen Chen/Thai-Taiwan Business Association
Discussants:
General Manager Tony Chen/XAVi Technologies Corp. (Chicony Group)
Chairman Frank Chao/CTCI (Thailand) Co., Ltd.
President Daniel Liu/Federation of Oversea Traders Alumni of Thailand
Online Session Rodsukon Room (1)
11:30-13:00 Welcome Banquet Krua Luang Restaurant
Session A
13:10-14:10

 
Session A1: Innovation and Competitiveness
Session Chair: President Lichung Jen/National Taipei University of Business
Rodsukon Room (1)
AI.021 Innovation, Diffusion, and Adoption of High Technology: The Case of the M-Police System in Taiwan
Author: Ai-Wen Sun/National Taipei University of Business
AI.024 Enhancing Retail Competitiveness with an AIDA-Based Intelligent Shopping Assistant System
Author: Wen-Lung Tsai/National Taipei University of Business
              Ming-Kuei Yeh/National Taipei University of Business
              Yu-Chih Lin/National Taipei University of Business
AI.036 Sexist Hate Speech Detection and User-Level Analysis
Author: Hsin-Min Lu/National Taiwan University
AI.072 Exploring the Impacts of News Sentiment and Attention Levels on Stock Return, Liquidity, and Institutional Investor Trading Behavior in the Taiwan Stock Market
Author: De-Wai Chou/National Taiwan Normal University
              Chih-Chun Chen/National Ilan University
              Lu-Hsin Lee/Bank SinoPac Company Limited
Session A2: Consumer Behavior, Loyalty Dynamics, and Social Impacts in Marketing Strategies
Session Chair: Prof. Pim Soonsawad/Chulalongkorn University
Karaked Room (2)
AI.025 Baby, I’m Sorry: The Impact of Romantic Guilt on Luxury Gift-Giving Intention
Author: Hsuan-Yi Chou/National Sun Yat-sen University
              Yi-Ting Yen/National Sun Yat-sen University
              Chin-Fu Chang/National Sun Yat-sen University
AI.063 Understanding Bus User Loyalty to Overcome Post-Pandemic Challenges: Integrating Four-Stage Loyalty Theory and Customer Value Theory
Author: Chung-Cheng Lu/National Yang Ming Chiao Tung University
              Jyun-Kai Liang/National Taichung University of Science and Technology
AI.073 Enhancing Marketing Agility: The Role of Human-AI Collaboration and Skills Development
Author: Chueh-An Lee/National Chiayi University
              Hsuan-Jung Lai/National Chiayi University
AI.083 Media Coverage of Firm's Stance on Same-Sex Marriage: How Coverage Impacts Firm Market Value
Author: Shou-Lin Yang/National Kaohsiung University of Science and Technology
              Tsai-Chen Chang/National Kaohsiung University of Science and Technology
              Pin-Xuan Chen/National Kaohsiung University of Science and Technology
Session A3: Talent, Culture, and Leadership: Drivers of Organizational Success
Session Chair: Prof. Ku-Hsieh Chen/National Ilan University
Kannika Room (3)
AI.033 Government Subsidies, Workplace Training Investment, and Their Impact on R&D Talent Cultivation and Organizational Performance: An Empirical Analysis in Taiwanese Businesses
Author: Nien-Chi Liu/National Taiwan University
              Ming-Jhe Jeng/National Taiwan University
              Chi-Hung Fu/National Taiwan University
              Yung-Chun Wang/National Central University
AI.048 When Cultural Value Orientation and Structural Empowerment Interact: An Empirical Investigation
Author: Shu-Cheng Chi/National Taiwan University
              Ming-Jie Tsai/National Taiwan University
              Ray Friedman/Vanderbilt University
AI.109 Revisiting the Economic Impact of Income Inequality with the Role of Social Mobility: An Empirical Evidence Worldwide
Author: Ku-Hsieh Chen/National Ilan University
              Pei-Hwa Chen/National Taipei University
              Kang-Hua Hsu/National Chengchi University
              Meng-Hsueh Hsieh/National Ilan University
AI.114 Virtue Over Kinship: Expatriate GM Experience as a Driver of Success
Author: Yutao Bian/National Taiwan University
              Hsiou-Wei Lin/National Taiwan University
Session A4: Strategies and Impacts in Real Estate, Energy, and Organizational Dynamics
Session Chair: Prof. Jin-Huei Yeh/National Central University
Budsaba Room (4)
AI.047 Does Accessibility Uplift the Values of Real Estate Properties? Evidence from Taoyuan Airport MRT, Taiwan
Author: Yao-Wen Hsu/National Taiwan University
              Chia-Yuan Fan/National Taiwan University
AI.050 Critical Factors for Investing the Brent from Trade war to Russia-Ukraine war: Propositions of a Mixed Model with Midas GARCH
Author: Jin Lin/National Taipei University
AI.071 No More QQ-Organizations' Strategies for Addressing Quiet Quitting
Author: Mei-Shu Chang/National Chi Nan University
              Hsin-Mei Lin/National Chi Nan University
              Yu-Ling Chen/National Chi Nan University
              Yu-Hui Liu/National Chi Nan University
AI.086 The Evolutionary Process of Business Decision-Making and Corporate Political Activities Under the Carbon-Neutral Economy: The Case of Toyota’s Battery-Powered Electric Vehicle Development Strategy
Author: Hsin-Chang Lu/National Taiwan University
14:10-14:20 Coffee Break Foyer
Session B
14:20-15:35

 
Session B1: Exploring Influences on Consumer Behavior, Business Cycle, and Workforce Dynamics
Session Chair: Prof. Nipat Puangjampa
/Chulalongkorn University
Rodsukon Room (1)
AI.106 Learning from the Band of Brothers: Evidence from Entrepreneurial Spillover
Author: Yen-Cheng Chang/National Taiwan University
              Chun-Che Chi/Academia Sinica
              Chih-Ching Hung/National Taiwan University
              Kevin Tseng/National Taiwan University/Chinese University of Hong Kong
AI.108 Dissecting the Asymmetric Impact of Monetary and Fiscal Policy on Inequality over the Business Cycle
Author: Hsuan-Chih Lin/National Taiwan University
              Chih-Han Hsueh/University of New South Wales
              C. C. Yang/Academia Sinica
AI.116 Employee Treatment and Collective Bargaining Agreements
Author: Nipat Puangjampa/Chulalongkorn University
Session B2: Financial Management Insights: Analyst Influence, Tone Analysis, and Shareholder Activism
Session Chair: Prof. Sansakrit Vichitlekarn/Chulalongkorn University
Karaked Room (2)
AI.023 Investment Insight: Security Analysts as the Lens for Peer Valuation
Author: Ruei-Shian Wu/National Taipei University of Business
              Yueh-Hsiang Lin/National Taipei University of Business
              Yanzhi Wang/National Taiwan University
AI.031 The Information Content of Tone Dispersion: Evidence from Earnings Conference Call Q&As
Author: Jyun-Ying Fu/National Taiwan University
              Alan Huang/University of Waterloo
              Russell Wermers/University of Maryland
              Jingyu Zhang/Queen’s University
              Yuxin Zhang/University of Nottingham, Ningbo, China
AI.046 Shareholder Litigation and Shareholder Activism
Author: Szu-Fan Chen/National Taiwan University
              Ping-Sheng Koh/ESSEC Business School
Session B3: Leadership, Networking, and Entrepreneurial Insights for Business Growth
Session Chair: Prof. Nien-Chi Liu/National Taiwan University
Kannika Room (3)
AI.051 Dual Process Linking Authentic Leadership to Work Engagement: The Role of Psychological Empowerment and Relational Identification
Author: Hui-Ling Tung/Da-Yeh University
              Mancoba Maseko/Da-Yeh University
AI.065 From Viewing to Purchasing: How YouTube Beauty Vloggers Influence Consumer Behavior
Author: Hsiu-Ying Huang/Feng Chia University
              Ching-Hsuan Yeh/Feng Chia University
              Ting-Ju Lin/Feng Chia University
AI.068 Unlocking Microenterprise Performance in Indonesia Craft Industry: The Role of Business and Political Networking Capabilities
Author: Delly Nofiani/National Chengchi University
              Tzu-Ju Ann Peng/National Chengchi University
              Shiau-Ling Guo/National Chengchi University
Session B4: Leveraging IT Governance, AI Innovations, and Branding for Business Success
Session Chair: Prof. Chia-Wei Kuo/National Taiwan University
Budsaba Room (4)
AI.043 Achieving IT-Business Alignment through Effective IT Governance in IT-enabled Programs
Author: Tzu-Shin Yu/National Taiwan University
              Judy Huang/National Taiwan University
              James Jiang/National Taiwan University
AI.090 Exploring Fine-Tuned LLMs for Effective Sponsored Post Generation: Insights from English and Traditional Chinese Datasets
Author: Wei-Hsin Chiu/National Taiwan University
              Stephen Chen/iKala Interactive Media Inc.
              Yuh-Jzer Joung/National Taiwan University
AI.100 Does “AI Name” Affect Entrepreneurial Fundraising Performance?
Author: Chun-Ping Yeh/National Taiwan University of Science and Technology
              Yi-Chi Hsiao/National Central University
15:45-18:30 Campus Tour (Shuttle bus)
Welcome Banquet (Restaurant: Siam@Siam, Address: 865 Rama1 Road, Wang Mai, Patumwan, Bangkok 10330, Thailand)
 
Day 2】March 1, 2025 (Saturday)
Time Agenda
08:10-08:20 Registration Reception
Session C
08:20-09:20
Session C1: Innovative Strategies for Product Marketing, Service Systems, and Consumer Engagement
Session Chair: Prof. Ake Pattaratanakun/Chulalongkorn University
Rodsukon Room (1)
AI.044 Optimal Selling Strategies for Multiple Products: Probabilistic Selling or Product Bundling
Author: Yung-Hsun Chang/National Taiwan University
              Chia-Wei Kuo/National Taiwan University
              Kwei-Long Huang/National Taiwan University
AI.066 A Study on the Continued Use Behavior of Hospital Self-Service Systems Based on Expectation Confirmation Theory
Author: Po-Ya Huang/National Cheng Kung University Hospital
              I-Chun Chen/National Chung Cheng University
              Cheng-Wei Lin/National Chung Cheng University
              Wei-Chieh Chang/National Chung Cheng University
              Wei-Min Huang/National Chung Cheng University
AI.085 Using Stimulus-Organism-Response (SOR) Model and Cue Utilization Theory to Transform Online and Offline Store
Author: Hui-Ming Li/National Kaohsiung University of Science and Technology
              Ling-Sian Chang Chien/National Kaohsiung University of Science and Technology
              Echo Huang/National Kaohsiung University of Science and Technology
AI.099 Body Moves, Mind Moves? The Impact of Dynamic Imagery and Conceptual Metaphors in Sports Advertising on Consumer Attitudes and Purchase Intentions
Author: Hsuan-Yi Chou/National Sun Yat-sen University
              Tzu-Yun Lin/National Sun Yat-sen University
              Chin-Fu Chang/National Sun Yat-sen University
Session C2: Financial Constraints, Green Policies, and Investment Strategies
Session Chair: Prof. Jin Lin/National Taipei University
                          Prof. San-Lin Chung/National Taiwan University
Pornphailin Room (2)
AI.027 Examining the Impact of Financial Constraints on Asymmetric Cost Behavior in the Context of Competitive Strategies
Author: Chia-Ching Cho/National Chung Cheng University
              Peng-Nien Chen/National Chung Cheng University
AI.045 A Study of Capital Requirements and Green Policies
Author: Chih-Wei Lee/National Taipei University of Business
              Hui-Tzu Lee/Feng Chia University
AI.087 Modeling the Stability of Collateralized Stablecoins Based on Agents’ Optimal Decisions
Author: U-Hou Lok/National Taipei University of Business
              Jun-Kai Wu/National Taipei University of Business
              Dong-Yuh Yang/National Taipei University of Business
AI.107 Portfolio Diversification Effect of S&P 500 Leveraged ETFs
Author: San-Lin Chung/National Taiwan University
              Lu-Kuan Lee/Barclays Securities Taiwan Limited
              Ling-Pei Hsu/Taiwan Futures Exchange
Session C3: Governance and Innovation Strategies in Diverse and Dynamic Markets
Session Chair: Prof. De-Wai Chou/National Taiwan Normal University
Kannika Room (3)
AI.022 Board Diversity and Innovation Performance: The Case of New Product Introduction Announcements
Author: Jung-Ho Lai/National Taipei University of Business
AI.082 Exploring the Competitive Advantage Maintained Strategy of Niche Companies in Machine Tool Industry from the Perspective of Resource-Based View of the Firm: A Case Study of Company F
Author: Yi-Ching Lin/National Chi Nan University
              Hsin-Mei Lin/National Chi Nan University
AI.104 Decomposing the Effects of ESG on Firm Performance: Does Firm Size Matter?
Author: Ku-Hsieh Chen/National Ilan University
              Pei-Hua Chen/National Taipei University
              Kang-Hua Hsu/National Chengchi University
AI.113 A Stranger in the Corner: How do Firms Respond to the Divestment of Alliance Partners
Author: Yutao Bian/National Taiwan University
              Lok Ting Chan/National Taiwan University
              Hsiou-Wei Lin/National Taiwan University
              Hsueh Liang Wu/National Taiwan University
Session C4: The Impact of ESG on Firm Performance and Risk Management
Session Chair: Prof. An-Lin Chen/National Sun Yat-Sen University

                          Prof. Kevin Tseng/National Taiwan University/Chinese University of Hong Kong
Budsaba Room (4)
AI.041 ESG Disclosure Mandate and Holdup in Innovations
Author: Kevin Tseng/National Taiwan University/Chinese University of Hong Kong
              Irene Zhong/University of Illinois Chicago
AI.062 The Eagles Who Want to Fly: A Longitudinal Case Study on ESG as Strategy Practice
Author: Shen-Min Chang/National Tsing Hua University
              Hua-Wei Hung/Soochow University
              Yi-Chun Liu/National Tsing Hua University
AI.074 Mutual Fund Performance and ESG Rating: Evidence from Mutual Fund Holdings in Taiwan
Author: Lan-Feng Kao/National University of Kaohsiung
              An-Lin Chen/National Sun Yat-Sen University
AI.084 Corporate Social Responsibility and Intra-Industry Contagion
Author: Shou-Lin Yang/National Kaohsiung University of Science and Technology
              Tsai-Chen Chang/National Kaohsiung University of Science and Technology
              Yi-Cen Wu/National Kaohsiung University of Science and Technology
09:25-10:05 Keynote Speech II
Digital Human with Artificial Intelligence and Aesthetics for Future Business, Marketing, and Management
Prof. James She/Hong Kong University of Science and Technology
Budsaba Room (4)
10:05-11:15 Coffee Break Foyer
Session D
10:15-11:15
Session D1: Psychological Well-being and Behavioral Outcomes in the Workplace
Session Chair: Prof. Shu-Cheng Chi/National Taiwan University
Rodsukon Room (1)
AI.054 The Role of Perceived Humor and Happiness on Work Outcomes
Author: Shu-Yuan Chen/National Taiwan Normal University
AI.075 Economic Constraints, Work Volition, and the Attainment of Decent Work for Employees in Thailand
Author: Chun-Yu Lin/National Taipei University
              Chung-Kai Huang/National Taipei University of Business
              Hsiang-Ting Chou/National Taipei University
              Pusit Siriwachira/National Taipei University
AI.095 Unraveling the Impact of Workplace Bullying: Psychological Resources Perspective
Author: HsinHung Chen/Yuan Ze University
              Ching-Fang Wei/Yuan Ze University
              Chanidapha Sittikorn/Yuan Ze University
Session D2: Sustainability Perspectives on EV Purchase Intentions, Delivery Van Replacement, and Crowdfunding Projects in Taiwan
Session Chair: Prof. Hsin-Min Lu/National Taiwan University
Pornphailin Room (2)
AI.064 Strategic Electric Delivery Van Replacement Scheduling: A Dynamic Programming Approach
Author: Hui-Chieh Li/National Taipei University of Business
              Hsien-Mei Wang/Dongguan City University
AI.070 A Study of Electric Vehicles (EV) Purchase Intention: The Perspective of Sustainability
Author: Robert Li/National Kaohsiung University of Science and Technology
              Ya-Chu Yang/National Kaohsiung University of Science and Technology
              Echo Huang/National Kaohsiung University of Science and Technology
Session D3: Green Innovation and Sustainable Development Strategies
Session Chair: Prof. Yu-Lin Chen/National Taipei University of Business
Kannika Room (3)
AI.030 Post-Pandemic Shifts in Green Consumer Behavior in Taiwan: An Analysis of the Mediating Role of Green Lifestyle, Cognition, and Satisfaction
Author: Kuo-Feng Wu/National Taipei University of Business
              Cai-Ling Peng/National Taipei University of Business
              Pei-Chieh Wu/National Taipei University of Business
              Chia-Yi Shen/National Taipei University of Business
              Sze-hsun Chang/National Taipei University of Business
AI.052 Study of Green Innovation and Sustainable Development of Enterprises: From the Perspective of Stakeholder Theory
Author: Hsin-Yi Hu/National United University
AI.061 Incorporating Carbon Tax and Carbon Right Costs into Multi-Period Production Decision Mode
Author: Wen-Hsien Tsai/National Central University
              Hsiang-Ching Chen/National Central University
              Shuo-Chieh Chang/National Central University
Session D4: Data-Driven Insights for Financial Audits, Mental Health, and Business Performance
Session Chair: Prof. Wattana Viriyasitavat/Chulalongkorn University
Budsaba Room (4)
AI.040 Leveraging Machine Learning to Enhance the Accuracy of Abnormal Audit Fee Predictions
Author: Sz-Shiuan Chen/National Taiwan University
              Sheng-Feng Hsieh/National Taiwan University
AI.078 Predicting User Depression Tendencies Using Social Media Content
Author: Sung-Shun Weng/National Taipei University of Technology
              Shang-Chia Liu/Fu Jen Catholic University
              Tsung-Hsien Wu/Fu Jen Catholic University
              Wen-Yu Chen/National Taipei University of Technology
AI.110 Digital Maturity and Its Impact on Firm Performance and Valuation: Industry Antecedents and the Mediating Role of Firm Age
Author: Kriangkrai Cherngwiwatkit/Asian Institute of Technology
              Yuosre Badir/Asian Institute of Technology
Session E
11:20-12:20
Session E1: Innovative Business Practices and Leadership for Sustainable Impact
Session Chair: Prof. Yuh-Jzer Joung/National Taiwan University
Rodsukon Room (1)
AI.049 Innovative Business Models Driving Shared Value Creation: A Qualitative Case Study of a Taiwanese Social Enterprise
Author: Sze-hsun Chang/National Taipei University of Business
              Kuo-Feng Wu/National Taipei University of Business
AI.091 CEO Narcissism and the Impact of Prior Improvements in Electricity Performance on Renewable Energy Utilization
Author: Yu-Lin Chen/National Taipei University of Business
              Mei-Chung Huang/Chung Yuan Christian University
AI.092 A Study of Digital Transformation of Tourism: Four Stages Analysis
Author: Yi-Hsiu Lin/National Kaohsiung University of Science and Technology
              Do Thi Yen Nhi/National Kaohsiung University of Science and Technology
              Echo Huang/National Kaohsiung University of Science and Technology
Session E2: Financial Market Predictors and Assurance Providers
Session Chair: Prof. Hsiou-Wei Lin/National Taiwan University
Pornphailin Room (2)
AI.037 Impact of Internal Audit Quality on the Timeliness of Financial Statement Announcements
Author: Yuan-Li Wu/National Taipei University of Business
              Yun-Chen Kuo/Tamkang University
              Hsuan-Pin Wang/National Taipei University of Business
AI.096 Investor Sentiment, Audit Committee Quality, and Corporate Social Responsibility Reporting Assurance Providers
Author: Chien-Heng Chang/Yuan Ze University
AI.103 An Interpretable Model for U.S. Inflation Density Forecasting and Monitoring via Factor Augmentation and Machine Learning
Author: Jin-Huei Yeh/National Central University
              Shan-Ying Chu/Chung-Yuan Christian University
              Hsun-Hao Chang/National Central University
Session E3: Navigating Innovation and Risk: AI Applications, Web Development, and SME Strategies
Session Chair: Prof. Kavin Asavanant/Chulalongkorn University
Kannika Room (3)
AI.034 An Empirical Study on the Intention of the General Public to Use ChatGPT for Health Information Consultation
Author: Yu-Sheng Chen/National Chung Cheng University
              Huei-Ru Lin/Kyoto University School of Public Health
              Min-Chen Lu/Ditmanson Medical Foundation Chia-Yi Christian Hospital
              Min-Chen Wu/Ditmanson Medical Foundation Chia-Yi Christian Hospital
              Po-Han Su/National Chung Cheng University
              Wei-Min Huang/National Chung Cheng University
AI.042 Enhancing Web Development Success: Strategies for Risk Identification, Assessment, and Mitigation
Author: Cheng-Yuan Ho/National Taiwan University
              Jui-Ying Hsieh/National Taiwan University
              Yi-An Chen/National Taiwan University
              Rong-Chi Liou/National Taiwan University
              Cheng-Yang Wu/National Taiwan University
              Po-Jui Huang/National Taiwan University
              Ming-You Liao/National Taiwan University
AI.102 Diversification Strategies for Small and Medium-Sized Enterprises in the Fast-Moving Consumer Goods Industry Post-COVID-19: An Exploration Through Dynamic Capabilities Theory
Author: Ming-Hsu Li/National Chi Nan University
              Hsin-Mei Lin/National Chi Nan University
              Chou-Ching Liu/National Chi Nan University
12:25-12:35 Closing Ceremony Budsaba Room (4)