【Day 2】March 1, 2025 (Saturday) |
Time |
Agenda |
08:10-08:20 |
Registration |
Reception |
Session C
08:20-09:20
|
Session C1: Innovative Strategies for Product Marketing, Service Systems, and Consumer Engagement
Session Chair: Prof. Ake Pattaratanakun/Chulalongkorn University |
Rodsukon Room (1) |
AI.044 |
Optimal Selling Strategies for Multiple Products: Probabilistic Selling or Product Bundling
Author: Yung-Hsun Chang/National Taiwan University
Chia-Wei Kuo/National Taiwan University
Kwei-Long Huang/National Taiwan University |
AI.066 |
A Study on the Continued Use Behavior of Hospital Self-Service Systems Based on Expectation Confirmation Theory
Author: Po-Ya Huang/National Cheng Kung University Hospital
I-Chun Chen/National Chung Cheng University
Cheng-Wei Lin/National Chung Cheng University
Wei-Chieh Chang/National Chung Cheng University
Wei-Min Huang/National Chung Cheng University |
AI.085 |
Using Stimulus-Organism-Response (SOR) Model and Cue Utilization Theory to Transform Online and Offline Store
Author: Hui-Ming Li/National Kaohsiung University of Science and Technology
Ling-Sian Chang Chien/National Kaohsiung University of Science and Technology
Echo Huang/National Kaohsiung University of Science and Technology |
AI.099 |
Body Moves, Mind Moves? The Impact of Dynamic Imagery and Conceptual Metaphors in Sports Advertising on Consumer Attitudes and Purchase Intentions
Author: Hsuan-Yi Chou/National Sun Yat-sen University
Tzu-Yun Lin/National Sun Yat-sen University
Chin-Fu Chang/National Sun Yat-sen University |
Session C2: Financial Constraints, Green Policies, and Investment Strategies
Session Chair: Prof. Jin Lin/National Taipei University
Prof. San-Lin Chung/National Taiwan University |
Pornphailin Room (2) |
AI.027 |
Examining the Impact of Financial Constraints on Asymmetric Cost Behavior in the Context of Competitive Strategies
Author: Chia-Ching Cho/National Chung Cheng University
Peng-Nien Chen/National Chung Cheng University |
AI.045 |
A Study of Capital Requirements and Green Policies
Author: Chih-Wei Lee/National Taipei University of Business
Hui-Tzu Lee/Feng Chia University |
AI.087 |
Modeling the Stability of Collateralized Stablecoins Based on Agents’ Optimal Decisions
Author: U-Hou Lok/National Taipei University of Business
Jun-Kai Wu/National Taipei University of Business
Dong-Yuh Yang/National Taipei University of Business |
AI.107 |
Portfolio Diversification Effect of S&P 500 Leveraged ETFs
Author: San-Lin Chung/National Taiwan University
Lu-Kuan Lee/Barclays Securities Taiwan Limited
Ling-Pei Hsu/Taiwan Futures Exchange |
Session C3: Governance and Innovation Strategies in Diverse and Dynamic Markets
Session Chair: Prof. De-Wai Chou/National Taiwan Normal University |
Kannika Room (3) |
AI.022 |
Board Diversity and Innovation Performance: The Case of New Product Introduction Announcements
Author: Jung-Ho Lai/National Taipei University of Business |
AI.082 |
Exploring the Competitive Advantage Maintained Strategy of Niche Companies in Machine Tool Industry from the Perspective of Resource-Based View of the Firm: A Case Study of Company F
Author: Yi-Ching Lin/National Chi Nan University
Hsin-Mei Lin/National Chi Nan University |
AI.104 |
Decomposing the Effects of ESG on Firm Performance: Does Firm Size Matter?
Author: Ku-Hsieh Chen/National Ilan University
Pei-Hua Chen/National Taipei University
Kang-Hua Hsu/National Chengchi University |
AI.113 |
A Stranger in the Corner: How do Firms Respond to the Divestment of Alliance Partners
Author: Yutao Bian/National Taiwan University
Lok Ting Chan/National Taiwan University
Hsiou-Wei Lin/National Taiwan University
Hsueh Liang Wu/National Taiwan University |
Session C4: The Impact of ESG on Firm Performance and Risk Management
Session Chair: Prof. An-Lin Chen/National Sun Yat-Sen University
Prof. Kevin Tseng/National Taiwan University/Chinese University of Hong Kong |
Budsaba Room (4) |
AI.041 |
ESG Disclosure Mandate and Holdup in Innovations
Author: Kevin Tseng/National Taiwan University/Chinese University of Hong Kong
Irene Zhong/University of Illinois Chicago |
AI.062 |
The Eagles Who Want to Fly: A Longitudinal Case Study on ESG as Strategy Practice
Author: Shen-Min Chang/National Tsing Hua University
Hua-Wei Hung/Soochow University
Yi-Chun Liu/National Tsing Hua University |
AI.074 |
Mutual Fund Performance and ESG Rating: Evidence from Mutual Fund Holdings in Taiwan
Author: Lan-Feng Kao/National University of Kaohsiung
An-Lin Chen/National Sun Yat-Sen University |
AI.084 |
Corporate Social Responsibility and Intra-Industry Contagion
Author: Shou-Lin Yang/National Kaohsiung University of Science and Technology
Tsai-Chen Chang/National Kaohsiung University of Science and Technology
Yi-Cen Wu/National Kaohsiung University of Science and Technology |
09:25-10:05 |
Keynote Speech II
Digital Human with Artificial Intelligence and Aesthetics for Future Business, Marketing, and Management
Prof. James She/Hong Kong University of Science and Technology |
Budsaba Room (4) |
10:05-11:15 |
Coffee Break |
Foyer |
Session D
10:15-11:15
|
Session D1: Psychological Well-being and Behavioral Outcomes in the Workplace
Session Chair: Prof. Shu-Cheng Chi/National Taiwan University |
Rodsukon Room (1) |
AI.054 |
The Role of Perceived Humor and Happiness on Work Outcomes
Author: Shu-Yuan Chen/National Taiwan Normal University |
AI.075 |
Economic Constraints, Work Volition, and the Attainment of Decent Work for Employees in Thailand
Author: Chun-Yu Lin/National Taipei University
Chung-Kai Huang/National Taipei University of Business
Hsiang-Ting Chou/National Taipei University
Pusit Siriwachira/National Taipei University |
AI.095 |
Unraveling the Impact of Workplace Bullying: Psychological Resources Perspective
Author: HsinHung Chen/Yuan Ze University
Ching-Fang Wei/Yuan Ze University
Chanidapha Sittikorn/Yuan Ze University |
Session D2: Sustainability Perspectives on EV Purchase Intentions, Delivery Van Replacement, and Crowdfunding Projects in Taiwan
Session Chair: Prof. Hsin-Min Lu/National Taiwan University |
Pornphailin Room (2) |
AI.064 |
Strategic Electric Delivery Van Replacement Scheduling: A Dynamic Programming Approach
Author: Hui-Chieh Li/National Taipei University of Business
Hsien-Mei Wang/Dongguan City University |
AI.070 |
A Study of Electric Vehicles (EV) Purchase Intention: The Perspective of Sustainability
Author: Robert Li/National Kaohsiung University of Science and Technology
Ya-Chu Yang/National Kaohsiung University of Science and Technology
Echo Huang/National Kaohsiung University of Science and Technology |
Session D3: Green Innovation and Sustainable Development Strategies
Session Chair: Prof. Yu-Lin Chen/National Taipei University of Business |
Kannika Room (3) |
AI.030 |
Post-Pandemic Shifts in Green Consumer Behavior in Taiwan: An Analysis of the Mediating Role of Green Lifestyle, Cognition, and Satisfaction
Author: Kuo-Feng Wu/National Taipei University of Business
Cai-Ling Peng/National Taipei University of Business
Pei-Chieh Wu/National Taipei University of Business
Chia-Yi Shen/National Taipei University of Business
Sze-hsun Chang/National Taipei University of Business |
AI.052 |
Study of Green Innovation and Sustainable Development of Enterprises: From the Perspective of Stakeholder Theory
Author: Hsin-Yi Hu/National United University |
AI.061 |
Incorporating Carbon Tax and Carbon Right Costs into Multi-Period Production Decision Mode
Author: Wen-Hsien Tsai/National Central University
Hsiang-Ching Chen/National Central University
Shuo-Chieh Chang/National Central University |
Session D4: Data-Driven Insights for Financial Audits, Mental Health, and Business Performance
Session Chair: Prof. Wattana Viriyasitavat/Chulalongkorn University |
Budsaba Room (4) |
AI.040 |
Leveraging Machine Learning to Enhance the Accuracy of Abnormal Audit Fee Predictions
Author: Sz-Shiuan Chen/National Taiwan University
Sheng-Feng Hsieh/National Taiwan University |
AI.078 |
Predicting User Depression Tendencies Using Social Media Content
Author: Sung-Shun Weng/National Taipei University of Technology
Shang-Chia Liu/Fu Jen Catholic University
Tsung-Hsien Wu/Fu Jen Catholic University
Wen-Yu Chen/National Taipei University of Technology |
AI.110 |
Digital Maturity and Its Impact on Firm Performance and Valuation: Industry Antecedents and the Mediating Role of Firm Age
Author: Kriangkrai Cherngwiwatkit/Asian Institute of Technology
Yuosre Badir/Asian Institute of Technology |
Session E
11:20-12:20
|
Session E1: Innovative Business Practices and Leadership for Sustainable Impact
Session Chair: Prof. Yuh-Jzer Joung/National Taiwan University |
Rodsukon Room (1) |
AI.049 |
Innovative Business Models Driving Shared Value Creation: A Qualitative Case Study of a Taiwanese Social Enterprise
Author: Sze-hsun Chang/National Taipei University of Business
Kuo-Feng Wu/National Taipei University of Business |
AI.091 |
CEO Narcissism and the Impact of Prior Improvements in Electricity Performance on Renewable Energy Utilization
Author: Yu-Lin Chen/National Taipei University of Business
Mei-Chung Huang/Chung Yuan Christian University |
AI.092 |
A Study of Digital Transformation of Tourism: Four Stages Analysis
Author: Yi-Hsiu Lin/National Kaohsiung University of Science and Technology
Do Thi Yen Nhi/National Kaohsiung University of Science and Technology
Echo Huang/National Kaohsiung University of Science and Technology |
Session E2: Financial Market Predictors and Assurance Providers
Session Chair: Prof. Hsiou-Wei Lin/National Taiwan University |
Pornphailin Room (2) |
AI.037 |
Impact of Internal Audit Quality on the Timeliness of Financial Statement Announcements
Author: Yuan-Li Wu/National Taipei University of Business
Yun-Chen Kuo/Tamkang University
Hsuan-Pin Wang/National Taipei University of Business |
AI.096 |
Investor Sentiment, Audit Committee Quality, and Corporate Social Responsibility Reporting Assurance Providers
Author: Chien-Heng Chang/Yuan Ze University |
AI.103 |
An Interpretable Model for U.S. Inflation Density Forecasting and Monitoring via Factor Augmentation and Machine Learning
Author: Jin-Huei Yeh/National Central University
Shan-Ying Chu/Chung-Yuan Christian University
Hsun-Hao Chang/National Central University |
Session E3: Navigating Innovation and Risk: AI Applications, Web Development, and SME Strategies
Session Chair: Prof. Kavin Asavanant/Chulalongkorn University |
Kannika Room (3) |
AI.034 |
An Empirical Study on the Intention of the General Public to Use ChatGPT for Health Information Consultation
Author: Yu-Sheng Chen/National Chung Cheng University
Huei-Ru Lin/Kyoto University School of Public Health
Min-Chen Lu/Ditmanson Medical Foundation Chia-Yi Christian Hospital
Min-Chen Wu/Ditmanson Medical Foundation Chia-Yi Christian Hospital
Po-Han Su/National Chung Cheng University
Wei-Min Huang/National Chung Cheng University |
AI.042 |
Enhancing Web Development Success: Strategies for Risk Identification, Assessment, and Mitigation
Author: Cheng-Yuan Ho/National Taiwan University
Jui-Ying Hsieh/National Taiwan University
Yi-An Chen/National Taiwan University
Rong-Chi Liou/National Taiwan University
Cheng-Yang Wu/National Taiwan University
Po-Jui Huang/National Taiwan University
Ming-You Liao/National Taiwan University |
AI.102 |
Diversification Strategies for Small and Medium-Sized Enterprises in the Fast-Moving Consumer Goods Industry Post-COVID-19: An Exploration Through Dynamic Capabilities Theory
Author: Ming-Hsu Li/National Chi Nan University
Hsin-Mei Lin/National Chi Nan University
Chou-Ching Liu/National Chi Nan University |
12:25-12:35 |
Closing Ceremony |
Budsaba Room (4) |